Fat Atom Creed
1) We will do what we say, when we say it, for the price we quote you...period. 2) We will quickly and competently fix any mistakes we make relating to #1 without additional cost to you. 3) To ensure the success of a project, we will always be upfront and set realistic client expectations. 4) In order to accomplish #3, we will not be "yes men" to our clients, but will help them understand the obstacles and challenges of all projects...if that's ok with you. 5) Because of #4, we promise that behind any "smart ass" or "blunt" behavior on our end, we always have your best interest in mind. 6) To help with #5, we temper our straight-forward attitude with a fun-filled, casual environment. 7) We will not hug our clients....in public. 8) We will always quantify the worth of all our work to the client so that they know how much value we have brought to their business. 9) Left blank intentionally. 10) If our services do not lead to growth in your business, we will ritually abuse ourselves like Trappists monks. 11) Because 10 isn't loud enough.
Internet Marketing That Works Fat Atom Internet Marketing sets itself apart by being transparent and accountable to our clients. We don't just throw your money at "good ideas" or things that "look cool", we establish Internet marketing strategies which are measurable, trackable and add up to a positive ROI. Whether we are doing search engine marketing, social network marketing, email marketing, pay-per-click, etc., we will be sure you can see the success of your campaign from beginning to end. Click here to learn more about the "Fat Atom" strategy...
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Believe it or not, we still find a lot of skepticism while we are talking to business about the future of marketing and social media. “I just don’t believe we can sell on Facebook”, and similar comments arise frequently during strategy building conversations. We at Fat Atom Internet Marketing realize that, at present, social media isn’t as big or as reliable a marketing source for many businesses as the hype would lead you to believe. However, we also believe it is MUCH bigger than skeptics give it credit for, and it is definitely GOING to be much much bigger. If your business isn’t getting ready for it now, you are going to feel blind-sided later. Take a look at these current statistics:
According to Nielsen: Internet & Social Media Consumer Insights (http://en-us.nielsen.com/main/news/news_releases/2010/june/nielsen_and_mckinsey)
- In May 2010, U.S. consumers spent an average of 6 hours, 13 minutes a month using social networking websites. As of April 2010, Globally consumers spend an average of almost 6 hours
- As of May 2010, Facebook is the #1 social networking site in the U.S., with a unique audience of 125.2 million visitors
- In May 2010, the average U.S. worker spends nearly 5.5 hours a month visiting social networking sites at the office and much of that time is spent visiting Facebook.
- As of May 2010, 55% of U.S. adults online have 1 or more social networking profiles.
- 75% of the active U.S. Internet households visit a social networking site (May 2010). Globally, it’s 74% (April 2010).
- Here is a big one: As of Q1 2010 more than two-thirds of global consumers seek online product reviews, recommendations from discussion forums or social media sites when making a purchase decision.
In our own experience, we have seen Facebook advertising overtake Google advertising for lower cost-per-conversion and higher traffic for several of our clients. Email is still ruling as the #1 closer for sales, but using social media is important for keeping email lists growing instead shrinking.
If we were to describe in business terms, we see social media as largest resource to grow the top of your sales funnel. People don’t necessarily buy a product or service from Facebook or Twitter, but they do get introduced to your company and start listening to what you have to offer. It may be hard to grasp since social media doesn’t always have a direct line to sales, but business who foster their online communities will be thankful they did in the long run as they find they have a larger pond to fish in.
UPDATE 06/18/10: Justin Kristner from Social Fresh has posted a list of Google Trends graphs illustrating how we have arrived in the "Era of Social Media" -> http://socialfresh.com/social-media-is-the-3rd-era-of-the-web/
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How would you like a system that allows you to deliver a message to visitors after they have left your website? Your advertising will appear to them as they browse their favorite websites - from popular news sites, social networking sites to various blogs and information sites. These are not pop-up ads, but actual banner advertisements that clients would normally see as they visit various sites on the Internet; only instead of random ads being displayed, an ad targeted specifically to them will be shown.
Some of the over 250 great sites in our network include: MTV, The Weather Channel, Facebook, Amazon.com, Men’s Health, Fox News, Ebay, and You Tube.
So, why should you use retargeting?
- Relevant Content Placement + Dynamic Creative = Increased ROI (Return on Investment)
- ROI focus on conversions, not just impressions
- Campaigns are continually optimized towards reaching ROI goals
- Ability to update campaigns in real time
- Industry best analytics/reporting For more information, please see the Fat Atom Media Kit. |
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Let's all decide right now that we should not just jump on the social media bandwagon because we can, but because we have a plan. An easy and effective plan, i.e., one that you will actually implement and upkeep, is usually a good place to start. Let's discuss Facebook Fan Pages and how this can help you grow your business. Facebook, for those of you stuck in 2003, is a place where you can go online, set up a profile (put stuff in about you) and then find friends with whom you went to elementary school and show them pictures of your pets, kids, trophy spouse, etc. The Fan Page on Facebook allows, let's say, business owners, to set up a page about their business and then invite people to "become a fan" of that business. Usually at this point, some people are saying to themselves, "Why?". So let me tell you my...
Top Five Reasons for having a Facebook Fan Page: - A Facebook Fan Page allows the approximately 175 million Facebook users to learn about your products and/ or services - free of charge.
- A Facebook Fan Page allows you to control the conversation about your business. It allows you to push relevant content to people who want to see it, even ask for it, free of charge.
- It is estimated for every Fan you have, 10 more people will be exposed to your messaging. 1=10, 10=100, 250=2500 - and yes, it is still free of charge.
- Facebook allows you to leverage your clients to help you get new clients by running clever promotions, giveaways or specials.
- When people "Fan" your Facebook Page, and your Facebook Page has a link to your site, you are building the incoming link traffic to your website. That helps your rankings with Google and other search engines.
Remember, before you run and start a Facebook Fan Page for your business, think about a plan first. Creating a marketing calendar that helps you plan events, set goals and manage to-do's is your first priority. No marketing, even when it is free, is good if you don't execute properly and Facebook is no different. Next month, read about how to advertise your Fan Page. |
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Google is adjusting their ads again. The new ads with be larger, have pictures, videos, Google maps, and other media and will now feature a "hide" button. Tech Crunch has a great article about the new changes. Check out the latest changes to Google's ads here. |
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 By removing anonymity social media has found its voice, argues Jack Wallington.
Online communities and sites with user generated content (UGC) have been an obsession of mine since the late 90’s ever since I discovered chat rooms, instant messenger and forums. My single greatest passion is being involved in and running online communities for people to chat and share ideas and information. UGC has since been morphed by marketers into ‘social media’, which, when you look beyond the jargon, is just a more advanced platform for UGC with one significant difference: the removal of anonymity behind usernames. In my youth mine was the wildly inappropriate “FatXena”... Read the rest here. |
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 Twitter has signed deals to put messages sent via the microblogging service into the Microsoft and Google search indexes.
The deals will see messages, or tweets, show up in Bing and Google search results almost as soon as they show up on Twitter. Microsoft has moved quickly to set up a stand-alone Twitter search page accessible via its Bing site. Google said its Twitter search service would debut within the next few months. Read the rest of the article from BBC News here. |
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