CAN-SPAM Compliance

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Fat Atom Creed

1) We will do what we say, when we say it, for the price we quote you...period.

2) We will quickly and competently fix any mistakes we make relating to #1 without additional cost to you.

3) To ensure the success of a project, we will always be upfront and set realistic client expectations.

4) In order to accomplish #3, we will not be "yes men" to our clients, but will help them understand the obstacles and challenges of all projects...if that's ok with you.

5) Because of #4, we promise that behind any "smart ass" or "blunt" behavior on our end, we always have your best interest in mind.

6) To help with #5, we temper our straight-forward attitude with a fun-filled, casual environment.

7) We will not hug our clients....in public.

8) We will always quantify the worth of all our work to the client so that they know how much value we have brought to their business.

9) Left blank intentionally.

10) If our services do not lead to growth in your business, we will ritually abuse ourselves like Trappists monks.

11) Because 10 isn't loud enough.

^{Fat Atom Internet Marketing is a member of the Return Path Certification program as a Safe sender. We are part of the largest, most respected email certification program in the industry.}

CAN-SPAM Compliance

Main Points of the CAN-SPAM Act (as interpreted by Fat Atom Internet Marketing^®)

Outlaws the use of false or misleading headers
Outlaws the use of deceptive subject lines
Requires a clear and conspicuous opt-out mechanism within every commercial email
Requires the inclusion of a valid physical postal address within every commercial email

Violators may be subject to “cease and desist” orders or penalties from the FTC (Federal Trade Commission) of up to $11,000 per violation. Criminal prosecution is also possible in the case of egregious offenders, which can result in penalties such as fines and forfeiture of proceeds and equipment. The worst offenders can also be subject to prison time.

How Fat Atom Internet Marketing^® Complies with the Law:

False or Misleading Headers:
Fat Atom Internet Marketing^® (Fat Atom) does not allow the manipulation of any email header information and does not use relays to deploy email campaigns. This means that anyone reading a client email (recipient, ISP, etc) can clearly see that the email was sent from Fat Atom’s servers. In addition, Fat Atom uses only approved and ethical channels when working with ISPs. These proactive measures are in place to ensure that all client email is sent and received successfully.

Deceptive Subject Lines:
Any subject line attached to an outgoing campaign must clearly relate to the content of the email. Deceptive or misleading subject lines are prohibited both by Fat Atom and also by federal law.

Opt-out Mechanism in Every Email:
Fat Atom automatically inserts unsubscribe details to the bottom of every email sent from our system to ensure that there is always a clear, easy to use and fully functional unsubscribe method included with every email campaign sent

Valid Physical Postal Address:
The CAN-SPAM law also requires that the “sender of the email” (i.e. the person or company noted in the From section) display a physical postal address within the content of the message. Fat Atom mandates that all clients physical postal address appears in any and all emails we delivery on behalf of our clients. This postal address appears in the footer of client email and may change from campaign to campaign in the event that the “sender” changes.

Fat Atom monitors all outgoing email campaigns to ensure compliance with the CAN-SPAM Act and our own Anti-Spam policies. We obviously want your Internet marketing to be as smooth and hassle-free as possible, but we need to ensure that Fat Atom, and all its users, are abiding by federal law.