Our Business Family
Fat Atom Creed
1) We will do what we say, when we say it, for the price we quote you...period. 2) We will quickly and competently fix any mistakes we make relating to #1 without additional cost to you. 3) To ensure the success of a project, we will always be upfront and set realistic client expectations. 4) In order to accomplish #3, we will not be "yes men" to our clients, but will help them understand the obstacles and challenges of all projects...if that's ok with you. 5) Because of #4, we promise that behind any "smart ass" or "blunt" behavior on our end, we always have your best interest in mind. 6) To help with #5, we temper our straight-forward attitude with a fun-filled, casual environment. 7) We will not hug our clients....in public. 8) We will always quantify the worth of all our work to the client so that they know how much value we have brought to their business. 9) Left blank intentionally. 10) If our services do not lead to growth in your business, we will ritually abuse ourselves like Trappists monks. 11) Because 10 isn't loud enough.
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Fat Atom Blog
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Let's face it: whether we like it or not, Facebook is one of the easiest ways to keep up with our family and friends. Plus, many of the applications in Facebook are fun and can be used as a break or stress reliever for some of us. However, not all of us are interested in the same applications! If you are missing photos, links or updates that you are interested in because of the many Farmville, Mafia Wars or other application notices that you receive, you'll be relieved to know that there are two ways that you can turn those application notifications OFF!
The first way is simply to click on the "Hide" button next to the notification that you want to hide. The button is hidden, but if you move your mouse to the right of the notification, it will be visible. A box will pop up which allows you to choose whether to hide the application only or hide all of the person's posts. The images below will show you how this process works.
The second way you can hide application notifications is to change your notifications settings. Click on the "Account" button located near the top right-hand side of the screen. From the drop-down menu, choose "Account Settings".
This will pull up the "My Account" page. Choose the "Notifications" tab at the top. You can scroll down the page to change the notification settings for various applications. When you are done, be sure to click the "Save Changes" button at the bottom.
Now you can read the updates from your friends and family without the distraction of applications that you don't use! Enjoy! 
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Check out these pics from the first day at the new office! Things are a bit messy since we're still organizing, but so far everyone is loving it.    You can see the rest of the photo album on our Facebook page. |
 Consider this: It wasn’t until 1997 that the Internet reached 50 million users in the United States. Facebook gained over 100 million users in the U.S. from January 2009 to January 2010, marking a 145 percent growth rate within one year, according to research by digital marketing agency iStrategy Labs. If you’re a business owner that hasn’t embraced social media networking as a major component of your success strategy, it’s due time to hop onboard.
“When you’ve got 300 million people on Facebook, that’s a huge business watering hole,” says Lon Safko, social media expert and co-author of The Social Media Bible: Tactics, Tools, and Strategies for Business Success, of the site’s global reach. “The profile is like an index to your company.”
While Facebook has become the most popular social media site, there are plenty of others for your company to explore. LinkedIn, for example, houses 55 million professionals seeking jobs, employees, or basic business or networking opportunities. MySpace, which allows users to tinker with music, themes, and HTML code, is targeted toward youth and teens. All of these sites have one primary thing in common: the profile.
The user profile is generally what distinguishes social networking sites from other social media platforms. It helps set the stage for building relationships with people who share the same interests, activities, or personal contacts, as opposed to primarily disseminating or digesting information feeds. This also means social networks enable companies to invite audiences to get to know its brand in a way that traditional forms of marketing or advertising can’t.
But what, exactly, are the methods that businesses should use to effectively leverage the burgeoning userbase of these sites as a tool to grow their companies? The following pages will detail what to do – and what not to do – in order to maintain a viable presence in the realm of social networking.
Read the rest of this insightful article from Inc.com's J.J. McCorvey HERE. It's great for those new to social networking, but also a great refresher for the more experienced. |
Fat Atom is relocating to the Carmel Arts and Design District and will debut it’s new 12 W. Main Street office during the Arts & Design District Valentine’s Gallery Walk. Fat Atom chose to relocate its office from the "Meridian Corridor" to the Arts and Design District in an effort to become an active partner in the community. Fat Atom Owner/President Todd Muffley feels as though the Arts and Design District is the right place for small businesses to grow and prosper, "In my opinion it’s a win-win situation, we want to be where the people are and with the city’s emphasis on downtown development the people are going to be in the Arts and Design District."
During the February 13th Valentine’s Gallery Walk, Fat Atom will debut its aerosol art mural commissioned by Central Indiana’s FAB Crew. Fat Atom will also present the work of local artist Hannah Hoyt who specializes in garden photography and acrylic paintings that showcase abstract fantasy and surrealism.
Tours of the Fat Atom offices on February 13th begin at 5 P.M. and will run through 10 P.M. For more information about the Valentine’s Gallery Walk visit the Carmel Art and Design District website at www.carmelartsanddesign.com.
Ben of the FAB Crew paints the Fat Atom aerosol art mural at the new 12 W. Main Street office space. |
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Last month I discussed the need for a plan when it comes to social media. I talked about Facebook and the overwhelming benefits to your business by joining and contributing to the community of well over 175 million users. But where do you start? You might have a fan page but don’t understand how to get people to “fan” you. Here are 4 tips on how to get the fans you seek: 1) PPC – Facebook allows for the similar type model as Google, where you can “Pay Per Click”. You create ads, select your demographic and pay when people click on your ad to go to your fan page.
2) Use your existing website, blog, enewsletter or traditional advertising to drive people to your fan page. 3) Go Viral. Create a contest to drive interest to your fan page.
4) Get involved. Use your fan page to create a community-focused purpose. People don’t care how much you know, till they know how much you care.
Facebook should be a powerful tool in your marketing arsenal. Don’t take my word for it, check out this fan page my company, Fat Atom (www.fatatom.com) created less than 3 months ago - http://bit.ly/7D2egM With over 19K fans, we are driving conversation and creating a community around a topic we all love….tanning! |
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How would you like a system that allows you to deliver a message to visitors after they have left your website? Your advertising will appear to them as they browse their favorite websites - from popular news sites, social networking sites to various blogs and information sites. These are not pop-up ads, but actual banner advertisements that clients would normally see as they visit various sites on the Internet; only instead of random ads being displayed, an ad targeted specifically to them will be shown.
Some of the over 250 great sites in our network include: MTV, The Weather Channel, Facebook, Amazon.com, Men’s Health, Fox News, Ebay, and You Tube.
So, why should you uses retargeting?
- Relevant Content Placement + Dynamic Creative = Increased ROI (Return on Investment)
- ROI focus on conversions, not just impressions
- Campaigns are continually optimized towards reaching ROI goals
- Ability to update campaigns in real time
- Industry best analytics/reporting For more information, please see the Fat Atom Media Kit. |
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Let's all decide right now that we should not just jump on the social media bandwagon because we can, but because we have a plan. An easy and effective plan, i.e., one that you will actually implement and upkeep, is usually a good place to start. Let's discuss Facebook Fan Pages and how this can help you grow your business. Facebook, for those of you stuck in 2003, is a place where you can go online, set up a profile (put stuff in about you) and then find friends with whom you went to elementary school and show them pictures of your pets, kids, trophy spouse, etc. The Fan Page on Facebook allows, let's say, business owners, to set up a page about their business and then invite people to "become a fan" of that business. Usually at this point, some people are saying to themselves, "Why?". So let me tell you my...
Top Five Reasons for having a Facebook Fan Page: - A Facebook Fan Page allows the approximately 175 million Facebook users to learn about your products and/ or services - free of charge.
- A Facebook Fan Page allows you to control the conversation about your business. It allows you to push relevant content to people who want to see it, even ask for it, free of charge.
- It is estimated for every Fan you have, 10 more people will be exposed to your messaging. 1=10, 10=100, 250=2500 - and yes, it is still free of charge.
- Facebook allows you to leverage your clients to help you get new clients by running clever promotions, giveaways or specials.
- When people "Fan" your Facebook Page, and your Facebook Page has a link to your site, you are building the incoming link traffic to your website. That helps your rankings with Google and other search engines.
Remember, before you run and start a Facebook Fan Page for your business, think about a plan first. Creating a marketing calendar that helps you plan events, set goals and manage to-do's is your first priority. No marketing, even when it is free, is good if you don't execute properly and Facebook is no different. Next month, read about how to advertise your Fan Page. |
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Google is adjusting their ads again. The new ads with be larger, have pictures, videos, Google maps, and other media and will now feature a "hide" button. Tech Crunch has a great article about the new changes. Check out the latest changes to Google's ads here. 
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 By removing anonymity social media has found its voice, argues Jack Wallington.
Online communities and sites with user generated content (UGC) have been an obsession of mine since the late 90’s ever since I discovered chat rooms, instant messenger and forums. My single greatest passion is being involved in and running online communities for people to chat and share ideas and information. UGC has since been morphed by marketers into ‘social media’, which, when you look beyond the jargon, is just a more advanced platform for UGC with one significant difference: the removal of anonymity behind usernames. In my youth mine was the wildly inappropriate “FatXena”... Read the rest here. |
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 Twitter has signed deals to put messages sent via the microblogging service into the Microsoft and Google search indexes.
The deals will see messages, or tweets, show up in Bing and Google search results almost as soon as they show up on Twitter. Microsoft has moved quickly to set up a stand-alone Twitter search page accessible via its Bing site. Google said its Twitter search service would debut within the next few months. Read the rest of the article from BBC News here. |
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