Google Rolls Out "Always On" Local Search

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Google Rolls Out "Always On" Local Search

Tuesday, 07 April 2009 07:33

Google has just updated it's search engine to display the "local listings" results with area map on all location-relevant search results. For example, it used to be that local listings only showed when you typed in a search like "breakfast indianapolis", but now it will show the local listings for just "breakfast". This really changes the game for two reasons: 1) If your website has a good "local listing" search result it will get a lot more hits than before and 2) if you are ranked below the top 4 positions on a keyword, you will now be below screen "cut off" for most people, which means being 6th just got a lot worse.