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1) We will do what we say, when we say it, for the price we quote you...period.

2) We will quickly and competently fix any mistakes we make relating to #1 without additional cost to you.

3) To ensure the success of a project, we will always be upfront and set realistic client expectations.

4) In order to accomplish #3, we will not be "yes men" to our clients, but will help them understand the obstacles and challenges of all projects...if that's ok with you.

5) Because of #4, we promise that behind any "smart ass" or "blunt" behavior on our end, we always have your best interest in mind.

6) To help with #5, we temper our straight-forward attitude with a fun-filled, casual environment.

7) We will not hug our clients....in public.

8) We will always quantify the worth of all our work to the client so that they know how much value we have brought to their business.

9) Left blank intentionally.

10) If our services do not lead to growth in your business, we will ritually abuse ourselves like Trappists monks.

11) Because 10 isn't loud enough.

 


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Social Media Marketing 101
Tuesday, 01 December 2009 18:11
Let's all decide right now that we should not just jump on the social media bandwagon because we can, but because we have a plan. An easy and effective plan, i.e., one that you will actually implement and upkeep, is usually a good place to start. Let's discuss Facebook Fan Pages and how this can help you grow your business.

Facebook, for those of you stuck in 2003, is a place where you can go online, set up a profile (put stuff in about you) and then find friends with whom you went to elementary school and show them pictures of your pets, kids, trophy spouse, etc.

The Fan Page on Facebook allows, let's say, business owners, to set up a page about their business and then invite people to "become a fan" of that business. Usually at this point, some people are saying to themselves, "Why?". So let me tell you my...

Top Five Reasons for having a Facebook Fan Page:

  1. A Facebook Fan Page allows the approximately 175 million Facebook users to learn about your products and/ or services - free of charge.
  2. A Facebook Fan Page allows you to control the conversation about your business. It allows you to push relevant content to people who want to see it, even ask for it, free of charge.
  3. It is estimated for every Fan you have, 10 more people will be exposed to your messaging. 1=10, 10=100, 250=2500 - and yes, it is still free of charge.
  4. Facebook allows you to leverage your clients to help you get new clients by running clever promotions, giveaways or specials.
  5. When people "Fan" your Facebook Page, and your Facebook Page has a link to your site, you are building the incoming link traffic to your website. That helps your rankings with Google and other search engines.

Remember, before you run and start a Facebook Fan Page for your business, think about a plan first. Creating a marketing calendar that helps you plan events, set goals and manage to-do's is your first priority. No marketing, even when it is free, is good if you don't execute properly and Facebook is no different. Next month, read about how to advertise your Fan Page.