Social Media Marketing 101, cont.

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Fat Atom Creed

1) We will do what we say, when we say it, for the price we quote you...period.

2) We will quickly and competently fix any mistakes we make relating to #1 without additional cost to you.

3) To ensure the success of a project, we will always be upfront and set realistic client expectations.

4) In order to accomplish #3, we will not be "yes men" to our clients, but will help them understand the obstacles and challenges of all projects...if that's ok with you.

5) Because of #4, we promise that behind any "smart ass" or "blunt" behavior on our end, we always have your best interest in mind.

6) To help with #5, we temper our straight-forward attitude with a fun-filled, casual environment.

7) We will not hug our clients....in public.

8) We will always quantify the worth of all our work to the client so that they know how much value we have brought to their business.

9) Left blank intentionally.

10) If our services do not lead to growth in your business, we will ritually abuse ourselves like Trappists monks.

11) Because 10 isn't loud enough.

^{Fat Atom Internet Marketing is a member of the Return Path Certification program as a Safe sender. We are part of the largest, most respected email certification program in the industry.}

Social Media Marketing 101, cont.

Tuesday, 19 January 2010 18:23

Last month I discussed the need for a plan when it comes to social media. I talked about Facebook and the overwhelming benefits to your business by joining and contributing to the community of well over 175 million users. But where do you start? You might have a fan page but don’t understand how to get people to “fan” you. Here are 4 tips on how to get the fans you seek:

1) PPC – Facebook allows for the similar type model as Google, where you can “Pay Per Click”. You create ads, select your demographic and pay when people click on your ad to go to your fan page.

2) Use your existing website, blog, enewsletter or traditional advertising to drive people to your fan page.

3) Go Viral. Create a contest to drive interest to your fan page.

4) Get involved. Use your fan page to create a community-focused purpose. People don’t care how much you know, till they know how much you care.

Facebook should be a powerful tool in your marketing arsenal. Don’t take my word for it, check out this fan page my company, Fat Atom (www.fatatom.com) created less than 3 months ago - http://bit.ly/7D2egM With over 19K fans, we are driving conversation and creating a community around a topic we all love….tanning!