Fat Atom Creed
1) We will do what we say, when we say it, for the price we quote you...period. 2) We will quickly and competently fix any mistakes we make relating to #1 without additional cost to you. 3) To ensure the success of a project, we will always be upfront and set realistic client expectations. 4) In order to accomplish #3, we will not be "yes men" to our clients, but will help them understand the obstacles and challenges of all projects...if that's ok with you. 5) Because of #4, we promise that behind any "smart ass" or "blunt" behavior on our end, we always have your best interest in mind. 6) To help with #5, we temper our straight-forward attitude with a fun-filled, casual environment. 7) We will not hug our clients....in public. 8) We will always quantify the worth of all our work to the client so that they know how much value we have brought to their business. 9) Left blank intentionally. 10) If our services do not lead to growth in your business, we will ritually abuse ourselves like Trappists monks. 11) Because 10 isn't loud enough.
Fat Atom Blog
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Tuesday, 19 January 2010 18:23 |
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Last month I discussed the need for a plan when it comes to social media. I talked about Facebook and the overwhelming benefits to your business by joining and contributing to the community of well over 175 million users. But where do you start? You might have a fan page but don’t understand how to get people to “fan” you. Here are 4 tips on how to get the fans you seek: 1) PPC – Facebook allows for the similar type model as Google, where you can “Pay Per Click”. You create ads, select your demographic and pay when people click on your ad to go to your fan page.
2) Use your existing website, blog, enewsletter or traditional advertising to drive people to your fan page. 3) Go Viral. Create a contest to drive interest to your fan page.
4) Get involved. Use your fan page to create a community-focused purpose. People don’t care how much you know, till they know how much you care.
Facebook should be a powerful tool in your marketing arsenal. Don’t take my word for it, check out this fan page my company, Fat Atom (www.fatatom.com) created less than 3 months ago - http://bit.ly/7D2egM With over 19K fans, we are driving conversation and creating a community around a topic we all love….tanning! |
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Tuesday, 01 December 2009 18:15 |
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How would you like a system that allows you to deliver a message to visitors after they have left your website? Your advertising will appear to them as they browse their favorite websites - from popular news sites, social networking sites to various blogs and information sites. These are not pop-up ads, but actual banner advertisements that clients would normally see as they visit various sites on the Internet; only instead of random ads being displayed, an ad targeted specifically to them will be shown.
Some of the over 250 great sites in our network include: MTV, The Weather Channel, Facebook, Amazon.com, Men’s Health, Fox News, Ebay, and You Tube.
So, why should you use retargeting?
- Relevant Content Placement + Dynamic Creative = Increased ROI (Return on Investment)
- ROI focus on conversions, not just impressions
- Campaigns are continually optimized towards reaching ROI goals
- Ability to update campaigns in real time
- Industry best analytics/reporting For more information, please see the Fat Atom Media Kit. |
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Tuesday, 01 December 2009 18:11 |
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Let's all decide right now that we should not just jump on the social media bandwagon because we can, but because we have a plan. An easy and effective plan, i.e., one that you will actually implement and upkeep, is usually a good place to start. Let's discuss Facebook Fan Pages and how this can help you grow your business. Facebook, for those of you stuck in 2003, is a place where you can go online, set up a profile (put stuff in about you) and then find friends with whom you went to elementary school and show them pictures of your pets, kids, trophy spouse, etc. The Fan Page on Facebook allows, let's say, business owners, to set up a page about their business and then invite people to "become a fan" of that business. Usually at this point, some people are saying to themselves, "Why?". So let me tell you my...
Top Five Reasons for having a Facebook Fan Page: - A Facebook Fan Page allows the approximately 175 million Facebook users to learn about your products and/ or services - free of charge.
- A Facebook Fan Page allows you to control the conversation about your business. It allows you to push relevant content to people who want to see it, even ask for it, free of charge.
- It is estimated for every Fan you have, 10 more people will be exposed to your messaging. 1=10, 10=100, 250=2500 - and yes, it is still free of charge.
- Facebook allows you to leverage your clients to help you get new clients by running clever promotions, giveaways or specials.
- When people "Fan" your Facebook Page, and your Facebook Page has a link to your site, you are building the incoming link traffic to your website. That helps your rankings with Google and other search engines.
Remember, before you run and start a Facebook Fan Page for your business, think about a plan first. Creating a marketing calendar that helps you plan events, set goals and manage to-do's is your first priority. No marketing, even when it is free, is good if you don't execute properly and Facebook is no different. Next month, read about how to advertise your Fan Page. |
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Tuesday, 24 November 2009 20:37 |
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Google is adjusting their ads again. The new ads with be larger, have pictures, videos, Google maps, and other media and will now feature a "hide" button. Tech Crunch has a great article about the new changes. Check out the latest changes to Google's ads here. |
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Thursday, 12 November 2009 16:08 |
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 By removing anonymity social media has found its voice, argues Jack Wallington.
Online communities and sites with user generated content (UGC) have been an obsession of mine since the late 90’s ever since I discovered chat rooms, instant messenger and forums. My single greatest passion is being involved in and running online communities for people to chat and share ideas and information. UGC has since been morphed by marketers into ‘social media’, which, when you look beyond the jargon, is just a more advanced platform for UGC with one significant difference: the removal of anonymity behind usernames. In my youth mine was the wildly inappropriate “FatXena”... Read the rest here. |
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Monday, 09 November 2009 17:14 |
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 Twitter has signed deals to put messages sent via the microblogging service into the Microsoft and Google search indexes.
The deals will see messages, or tweets, show up in Bing and Google search results almost as soon as they show up on Twitter. Microsoft has moved quickly to set up a stand-alone Twitter search page accessible via its Bing site. Google said its Twitter search service would debut within the next few months. Read the rest of the article from BBC News here. |
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Tuesday, 03 November 2009 19:47 |
 It's caused us to stop buying stamps and to put down the phone, email is fast becoming the number one way people communicate with one another.
Sending your message to friends, family and colleagues is now cheaper, quicker and non-confrontational through email. Sending an email is fool proof...right? Wrong! What if your message is not received the way you intended and you are not on the phone to explain "what you really meant" or how it "should really look"?
Fat Atom offers a service that assures its email customers their email message will be received as they intended regardless of what browser/email application the email is opened in. Fat Atom checks the visual layout of each email before a campaign is deployed. If the email's content or design is causing problems that will make it difficult for subscribers to read or will lead to delivery issues, Fat Atom is able to fix the formatting before the campaign's launch.
Termed "email rendering" this tool is invaluable to customers to ensure their message is properly received. At Fat Atom our goal is to get your email read and our email rendering tool is one of the many ways we guarantee that your email campaign is a success. |
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Tuesday, 03 November 2009 19:38 |
 In August, Fat Atom introduced a new iPhone application that allows social media junkies to easily switch between all of their social media accounts. "Social Personas" is now available through the Apple app store for just $.99. This fun, snarky and stream-lined messaging client was designed to make updating your statuses quick and enjoyable.
Fat Atom recognizes that each day more and more people are opening a variety of social media accounts for use as both a professional marketing tool and a social outlet. In an effort to help these social media aficionados manage the madness of "multiple personalities", Social Personas was born. Now you can use Social Personas to easily set-up and update over 45 social media networks including Facebook, Twitter and LinkedIn.
If you don't belong to a professional social network, Fat Atom can set one up for you. Social networks provide businesses a conversational way to communicate with past, present and prospective customers in an effort to promote their product or service.
If you are suffering from "multiple personalities" because of the overwhelming number of social media networks you belong to then Social Personas is just the prescription you need.
Social Personas' features include:
- Full featured iPhone application
- The ability to switch between, and post to, multiple social media accounts
- View past 25 messages received for each account
- View all social media networks used and available
- Shorten URL's to 20 characters
- Post images from phone or camera
- A variety of light-hearted messages for your enjoyment!
Check out Social Personas on the iTunes App Store! |
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Tuesday, 03 November 2009 19:08 |
 Are you in charge of your business? If you have notes scribbled on paper at your desk, in your car or in your home office regarding information that impacts your business -- the answer is NO! How can you manage your sales funnel if you are working off of the "sticky note system"? Many companies avoid using an automated CRM (customer relationship management) system due to it's cost prohibitive licensing fees. ZOHO CRM waives the licensing fees and offers a state-of-the-art, automated contact management system that integrates with your email FREE for you and two other users!
According to ZOHO, the benefits of using the ZOHO CRM system include lower costs to attract and retain customers, customer loyalty, greater cross sell and up sell success, improved sales forecasting, a 360 degree view of business and access to relevant and proper data resulting in higher sales. This customer-centric system is easy to navigate and allows small businesses to track their employees sales calls and maintain up-to-date and relevant data.
The ZOHO system provides businesses an easy way to organize all of their sales and marketing efforts with such features as email ad-ons, inventory management, product customization, Microsoft Outlook and Office plug-ins, and reports and dashboards. ZOHO helps manage companies sales and marketing programs by integrating sales with campaigns, leads, sales pipelines and forecasts to name a few.
The ZOHO system has received numerous awards including a 2009 InfoWorld "Product of the Year" award, a 2008 PC World "25 Most Innovative Products" award and a 2007 TechCrunch "Best Enterprise Start Up" award.
Organize your sales funnel today and sign up for ZOHO's free CRM program. To learn more about the ZOHO suite of products visit their website at www.ZOHO.com . |
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Tuesday, 03 November 2009 18:58 |
 Have you ever found yourself in this scenario...you are the owner of a small business that has just begun to experience growth and profitability after two years of 15 hour days promoting and selling your product. In the nine remaining hours of your day you try to squeeze in a little sleep and spend time with your family -- which is not an easy task! With so many demands on your time it's no wonder you accidentally forgot to pick up milk from the store on your way home!
The surge of technological gadgets has blurred the lines between work time and family time resulting in a lack of true, undivided attention to either. Now a company in Australia has developed a software tool that helps keep the many areas of our busy lives compartmentalized so that no task gets forgotten. "Remember the Milk" is a handy, on-line list maker that allows technophiles to make multiple lists across categories of their own creation. You can now separate your work life, personal life, study groups etc. and even create a shared calendar for group projects. In addition, you can program your Remember The Milk account to send reminders to all of your gadgets including your email, phone, iCal, as well as a multitude of other formats. Each task can also be prioritized as high, medium and low and can be changed depending on how your day plays out. The best part about this program is that it's FREE!
Say goodbye to sticky notes, get organized and devote the attention necessary to each area of your life through the Remember the Milk list management program. To sign up for your free account visit their website at www.rememberthemilk.com. |
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